Gemeente Leiden
CAMPAIGN | Designer | Production
A campaign, to gradually introduce a car free inner city in Leiden. It is planned to run for 5 years and needed to be designed. The design needed to be flexible, divers, yet tailored towards the city Leiden, embracing their already existing designstyle.
Posters, videos and a website needed to be designed with the defined style in mind.
We came up with a collage style that could be tailored per theme and with Stock images as well as personalised photography. This to keep the production speed of the campaign high and cheap, while embracing the fact that some images needed to be tailored to Leiden specifically. We mixed this with the already existing colors that Gemeente Leiden uses for communication.
