Eazzy Park
REDESIGN | Lead Designer | From logo to webdesign
Cheap and safe car parking service at Einhoven and Schiphol Airport.
A redesign of their established brand. The logo, colors and design needed freshening up, without losing its recognisability. The website used to be hard to navigate, something which needed to be adressed. With simple and small corrections the brand is modernised.
The fonts are updated with no-nonsense fonts, the headings are geometric (for example the k's and l's are very square, where as the e and o are very round). This combines readibility with a friendly yet serious feeling.
The orange is replaced for a fresher orange, also because of usability reasons. I added a bright blue as CTA color, a color known for being connected to reliability. It also is a complementairy color to the orange and therefor stands out as a button very well. Form language is round and soft, with icons that bring in a little bit of personality. For the images I tried to keep them light, open and human centered and added slashes of orange to tie it all together.
