A rebrand for 113

113 is a suicide prevention hotline that you can call free of charge when in need.  The 113 Vraag Maar app, helps people that know someone that is suicidal. It answers frequent asked questions, helps to practise how to talk about suicide and how to help the person in need.

113 came to New Story requesting a brand make-over. The old style was outdated and needed a newer, fresher and more meaningfull approach.

For the 113 app the use of color on the right place is very important. Every color is ment to be used to express certain feelings. Red may only be used to encourage asking for help when hope is gone.

Yellow;
Hope and warmth
Soft red;
Modesty and vulnerability
Light green;
Rest and transparency
Green;
Life and energie
Red;
Urgent and activating