A rebrand for 113

113 is a suicide prevention hotline that anyone thinking about of knowing someone in need of help can call. They have bunch of different projects to assist people in this process and one of them I designed. Namely the 113 Vraag Maar app, which helps people that know someone that is suicidal with frequent asked questions, how to talk about suicide and how to help the person in need.

Tellent came to New Story requesting a completely new brand. From logo, colors and formlanguage, to the details like motion, illustration, icons and photography. I designed the new style in which Tellent would enter the international market. The brand needed to stand out between existing HR companies, showing their innovative ways, while coming across as trustworthy and knowlegdable.

For the 113 app the use of color on the right place is very important. Every color is ment to be used to express certain feelings. Red may only be used to encourage asking for help when hope is gone.

Yellow;
Hope and warmth
Soft red;
Modesty and vulnerability
Light green;
Rest and transparency
Green;
Life and energie
Red;
Urgent and activating